December 3, 2008

Wingate University Selects Rella:Cowan For Branding

DURHAM, N.C. - Wingate University has hired Rella:Cowan, a strategic marketing and advertising firm, to help the university hone its brand and market itself more effectively. Rella:Cowan will work with Wingate to create a unified brand strategy and messaging for the university, which offers over 40 undergraduate majors, and noted masters and doctoral programs, as well as a popular athletics program.

"We've recently completed an internal evaluation process, and now we are ready to move forward to cement the Wingate University brand," said Rhett Brown, dean of enrollment management at Wingate University. "With Rella:Cowan's experience with branding and marketing - and their talented team - we believe they are the right match for us."

Wingate will work with Rella:Cowan to enhance the university's brand and rework its logo, messaging and website, as well as provide overall brand counseling over the next year. Through the process, Rella:Cowan will be working with Wingate to integrate the new brand messaging into the campus-wide marketing efforts of the university.

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